For the past few years the automotive industry has seen a trend towards lead follow-up by email, after all it can be automated, personalised and measured.

One of the most common questions we get asked by our automotive manufacturer clients is “Which is the best method to follow-up customer sales leads”. The answer is, use the phone!

A recent survey of 1,000 people suggested that 47% of them preferred an email rather than a phone call (24%) when being contacted about buying a car.

TrackBack records millions of calls and tracks emails worldwide on behalf of many car manufacturers.

Fewer and fewer voice calls are being made today. Most of us are more comfortable with messaging, emails and texts.

Mystery Shopping has long been used by brands to detect customer experience (CX) issues and to encourage best practice by customer contact staff.

Everyone agrees that the faster you follow up a lead, the more likely a sale will result.

It’s very easy to become a lead these days. Having finance, visiting a website, clicking on a social media ad, or just walking into a building potentially defines you as a sales opportunity.

The General Data Protection Regulation (GDPR) aims to harmonise and toughen minimum standards for protecting personal information across the European Union.

Sir Vince Cable, the local Twickenham MP, visited TrackBack to discuss the business growth that has helped them win two Queen’s Awards for Enterprise.

Across Europe and Asia, TrackBack has unrivalled intelligence showing how well dealers follow-up and convert test drive enquiries provided by their OEMs.

The General Data Protection Regulation (GDPR) has been adopted into UK Law and will become enforceable from May 25th 2018.