Delivering great customer service is crucial. That's why many automotive brands use TrackBack's tools to improve lead response times.
But focusing solely on speed of follow up does not give a full picture of your customers’ experience.
That's where TrackBack Scan comes in.
TrackBack Scan: A Specialised Tool for Analysing Customer Interactions
TrackBack Scan is ideal if you've already optimised your lead response time and are wondering what's next.
With this tool, you can assess the quality of the interaction itself.
Integrating TrackBack Scan with your current metrics gives you a more complete view of your customer service performance. This dual approach identifies areas for improvement and highlights the importance of great communication.
Did you know? 54% of consumers would buy from a dealership offering their preferred experience, even without the lowest price. Also, 87% of happy customers are likely to return to the same dealer for future purchases.
Clearly, delivering an outstanding customer experience helps attract AND retain business.
Bespoke Measurement Programmes Tailored by the Customer Experience Team
TrackBack Scan’s standout feature is bespoke projects tailored to your business's needs. The Customer Experience Team partners with you to develop the perfect assessment criteria reflecting the priorities and values of your brand.
Scan's personalised approach ensures every metric is relevant and meaningful, providing insights to help improve sales communication at the dealership level. Think of it as customised quality control, boosting the quality of all your customer interactions.
“TrackBack have been a crucial partner in helping SEAT and CUPRA UK to deliver record results and significantly improve several of our key customer experience and lead management measures.” - Emelie Kenton, Sales Development Manager, SEAT and CUPRA UK
While measuring response speed is important, it's just one piece of the puzzle. TrackBack Scan offers a complete solution to boost communication quality, ensuring your brand delivers amazing buying experiences. And that leads to happier customers and stronger loyalty.
If you're ready to improve your customer interaction quality with TrackBack Scan, please get in touch.