TrackBack is proud to announce it has won prestigious Queen’s Awards for both Innovation and International Trade.

On Wednesday 11 January, TrackBack hosted a New Product Forum at the Millennium Hotel in Mayfair.

TrackBack’s industry leading platform tracks the follow-up of CRM leads passed from vehicle manufacturer to dealer.

What’s the worst response a salesperson can get during a sales call?

The UK is known as one of the most competitive sales markets in Europe for vehicle registrations.

Due to the nature of our business, we are often invited to present about the importance of following up online leads quickly and professionally.

SMMT reports UK car market growth of 5.3% in March. TrackBack’s clients report an even more impressive 10.3% growth.

A recent AM Online article painted a bleak picture of dealership sales processes.

I knew manufacturers would love the idea, but how would dealers react?

The banking crisis in 2008 resulted in the world waking up to the grim realisation that our banks, worldwide, had been acting recklessly.

Our Sales and Marketing Director, Ian Perkins, recently made a presentation to a selection of leading Automotive Industry Marketing and CRM experts.

There’s an astonishing range of tools available to today’s marketeer for measuring what customers do both on and offline.