Every lead deserves great follow up
Queen’s Awards for Innovation
and for International Trade
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TrackBack Stories
TrackBack Stories
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Mar 15, 2016
Have we forgotten the importance of fast lead follow-up in the new car sales process?
A recent AM Online article painted a bleak picture of dealership sales processes.
TrackBack Stories
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Nov 4, 2015
TrackBack helps dealers understand and improve their sales process
I knew manufacturers would love the idea, but how would dealers react?
TrackBack Stories
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Oct 7, 2015
Car Companies Should Also be Treating Customers Fairly
The banking crisis in 2008 resulted in the world waking up to the grim realisation that our banks, worldwide, had been acting recklessly.
TrackBack Stories
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May 20, 2015
Video: turning digital leads into physical appointments
Our Sales and Marketing Director, Ian Perkins, recently made a presentation to a selection of leading Automotive Industry Marketing and CRM experts.
TrackBack Stories
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May 5, 2015
Why measure everything except what’s most important?
There’s an astonishing range of tools available to today’s marketeer for measuring what customers do both on and offline.
TrackBack Stories
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Apr 20, 2015
Do you trust your dealers? Do they trust you?
Our TrackBack platform is being used in 15 countries by a number of car manufacturers to detect if and when their dealers are following up the leads they provide.
TrackBack Stories
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Mar 13, 2015
Closing The Gap Between Tell And Sell
A few days ago I attended a conference and heard someone say “Technology Tells, Speech Sells”.
TrackBack Stories
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Feb 20, 2015
Why dealers like TrackBack
Since the launch of TrackBack in 2009, our unique product has gone on to be used by manufacturers such as Mercedes-Benz, Smart, Fiat...
TrackBack Stories
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Feb 20, 2015
If You Measure It, You Can Improve It.
Since the car was invented, car sales has always relied upon humans to sell vehicles to other humans.
TrackBack Stories
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Dec 16, 2014
The Re-Emergence Of The Telephone
Do you think that the telephone call is now dead?
TrackBack Stories
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Dec 1, 2014
Why we exist and what we believe
The founder of calls2account and the inventor of TrackBack regularly attends TED conferences.
TrackBack Stories
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Oct 22, 2014
Back To The Future
This week I received an email from a training company asking me if I would like to attend some courses on social media marketing.
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