TrackBack Scan analyses communications and showcases real instances of both good and bad interactions.
But why is this useful?
Quality Early Engagement is Key
While looking for a new vehicle, 72% of buyers are unsure of the brand and model they want, so brands must engage early when customers seek information.
Following up on sales leads quickly, before other brands get involved, leads to more sales for dealerships, so the importance of this can't be overstated.
While speed is important, it’s only one part of the puzzle. If you’ve already optimised your lead follow-up speed, then Scan is the next step to gain an even bigger advantage over your competitors.
Scan measures the quality of the interaction against three key areas: technical, interpersonal, and outcome.
Ensuring a quality interaction makes customers feel positive about your brand, making them more likely to continue the conversation.
Maximize Sales Performance
Anyone who has worked in sales knows what a hot streak is. Everything clicks—you close every sale quickly, each customer is a dream to deal with, and upsells are easy. It all feels effortless.
But this isn’t down to just pure luck. Much of it can be repeatable.
Imagine if you could analyse successful interactions and replicate them. By capturing those cream-of-the-crop calls, other sales executives can learn and improve performance across the dealership and brand. It’s like cloning your best sales executives. Just think of the impact that could have on your numbers.
It also allows for opportunities to reward your star performers.
Identify Missed Opportunities
With Scan call analytics, TrackBack alerts clients to examples of communication that are at both ends of the spectrum.
Up to 25% of mishandled calls can be converted to sales by calling the lead back. Prospects can be contacted again after a poor communication experience to correct the issue and potentially save the sale.
TrackBack Scan quickly highlights extreme communications for dealers or clients to review. This allows for fast responses and continuous improvement in real-time scenarios.
Final Thoughts
Using advanced call analytics daily can transform a dealership's sales strategy by providing invaluable insights into customer interactions.
With Scan, sales executives can consistently perform at their best, improving customer experience and increasing conversions.
By analysing calls, identifying areas for improvement, and tracking performance metrics, dealerships can refine their approaches, ultimately leading to higher satisfaction rates and greater sales success.
If you're ready to dive into advanced call analytics with TrackBack Scan, please get in touch.