In today’s competitive automotive market, speed isn’t just important - it’s everything.
When potential customers submit an enquiry, they’re often shopping around, considering multiple options, and waiting for a prompt response.
Quick lead follow-up could mean the difference between winning their business or losing it to a competitor.
Quick Lead Follow-Up: The Numbers Don’t Lie
We analyse over 1 million lead follow-up activities per year, and the results are clear: timing is critical.
- If a dealer contacts a lead within 5 minutes, there’s a 22.5% chance the call will result in an appointment.
- Wait an hour, and that chance plummets to just 13.6%.
It’s not just about calling; it’s about calling fast. Yet, the automotive industry as a whole struggles to meet this demand.
The Industry Gap
On average, only 17% of leads are followed up within an hour. That’s an alarming figure, especially considering how short the window of opportunity can be.
But here’s the good news: TrackBack clients outperform the industry by a significant margin.
A staggering 92% of leads are followed up within an hour, giving them a huge competitive edge.
What This Means for You
Think about the impact this could have on your sales numbers.
If nearly all of your leads were followed up by phone within minutes, how many more appointments could your dealerships book?
How many more test drives could they arrange?
And ultimately, how many more cars could you sell?
Speed Is the Key to Sales
In a market where competition is fiercer than ever, quick lead follow-up isn’t just a best practice - it’s a necessity.
By ensuring your team consistently hits that critical follow-up window, you’ll not only book more test drives but also build stronger customer relationships and increase your bottom line.
If you’re ready to turn more enquiries into sales and leave the competition behind, it’s time to rethink your approach to lead follow-up.
Ready to Act?
Discover how TrackBack can help you achieve results like these. Let’s talk about how we can optimise your lead response strategy and increase your sales.