With the continuing increase in digital leads and focus on responding to leads in a timely manner, Suzuki Belux has partnered with TrackBack to ensure that enquiries receive a timely response from their local dealer.

TrackBack has been rolled out across the entire dealer network in both Belgium and Luxembourg, and being fully integrated with Suzuki’s lead management system, TrackBack will speed up the time taken to respond to customer enquiries.

Catherine Free, Marketing Manager at Suzuki Belgium said ““Online leads are an increasingly important part of our business, and we want to ensure our dealers are maximising the sales opportunities from these leads. TrackBack gives us the reporting that will objectively identify how well our dealers are doing. This will allow us to implement improvements and generate incremental sales opportunities.”

Ian Perkins, Sales Director for TrackBack, commented “We are delighted that Suzuki Belux chose TrackBack as their partner, the brand is going through lots of exciting changes and its great to be a part of their success. Our experience with leading brands in the UK, Europe and Asia is that TrackBack delivers a dramatic increase in lead follow-up and contact activity. This leads to more showroom visits and increased vehicle sales. We look forward to working with Suzuki Belux and helping them to drive sales and offer greater customer experience”.