Client Stories

Transforming Lead Follow-Up Activities at Maxus Dealerships in Germany

Exciting news! Maxus Germany has chosen TrackBack to report on lead follow-up activities.

TrackBack's data will help Maxus work more effectively with its dealerships, driving higher customer engagement and significantly increasing revenue.

By adopting TrackBack, Maxus Germany is enhancing its capabilities and setting an example for other brands within Astara Western Europe.

This strategic move by Maxus underscores their commitment to innovation and excellence in customer service, contributing to their continued success.

Driving Higher Customer Engagement with Data Analytics

Ian Perkins, Sales and Marketing Director, expressed his excitement:

"We're thrilled to start working with Maxus Germany. This partnership highlights the growing importance of data analytics and technology in the automotive industry. As competition intensifies, vehicle brands must continually innovate to stand out".
"By using TrackBack's advanced platform, Maxus Germany is gaining a competitive edge with data-driven decisions and improved customer engagement strategies. The whole TrackBack team looks forward to supporting their growth and helping them achieve their customer service and revenue goals."

The Future of Lead Management in the Automotive Industry

This is TrackBack's second brand in Germany, and we are excited to welcome Maxus as a new partner. This collaboration strengthens our presence in the German market and sets the stage for future innovations in customer engagement.

Moreover, this partnership between Maxus and TrackBack highlights the value of collaboration between brands and technology providers.

Stay tuned for more updates as we work with Maxus and other brands within Astara Western Europe to revolutionise lead management in the automotive industry.

Together, we aim to enhance customer experiences and boost sales for dealerships across the region. The combination of data analytics and automotive expertise will set new industry standards and deliver excellent results for all stakeholders.