TrackBack client Triumph Motorcycles has done it again, and this time they’ve truly outperformed the competition. At the 2024 Motorcycle News Awards last week, Triumph scooped up six awards, including the prestigious Manufacturer of the Year title.
This isn’t just another trophy to add to their cabinet; it’s an emphatic statement that Triumph is at the top of their game.
Triumph Scoops Six MCN Awards
If you’re not familiar with the MCN Awards, they’re a bit like the Oscars of the motorcycle industry. Winning one is a big deal. Winning six, like Triumph has this year, is the legendary. But let’s focus on the big one for a second: Manufacturer of the Year.
This coveted award is a reflection of everything that makes Triumph outstanding—from the quality of their bikes to the passion of the people behind the brand.
Manufacturer of the Year Award
So, what does it mean to be awarded the Manufacturer of the Year title? This accolade shows that Triumph isn’t just about producing exceptional bikes—they’re setting the gold standard within the industry for what a motorcycle company should be.
When it comes to innovation, design, performance, and their commitment to riders, Triumph is clearly firing on all cylinders.
This award acknowledges the brand’s consistent excellence across the entire line up, proving that they’re a powerhouse in every category.
This win also showcases Triumph’s ability to resonate with a wide range of riders. Whether you’re into classic roadsters, high-performance sports bikes, or adventure-ready tourers, Triumph has something for everyone that always exceeds expectations.
The Manufacturer of the Year award isn’t just about making the best bike in one category—it’s about being the best in the entire business.
Building Relationships with Motorcycle Devotees
The success at the MCN Awards caps off another remarkable year for Triumph Motorcycles, who have won the Overall Bike of the Year prize for three years running now. It’s a year that has, once again, seen them push the boundaries of what’s possible, both in terms of engineering as well as customer experience.
And while the awards are nice to have, it’s the connection with riders that truly fuels Triumph’s success. They’re not just building motorcycles—they’re building relationships with motorcycle devotees who share their love of the open road.
Ian Perkins, TrackBack Sales and Marketing Director, said: "This feather in Triumph’s cap is a testament to the fact that they’re not simply a part of the motorcycle industry—they’re leading the way and shaping its future.
We’ve been working with Triumph for many years, and they were the first motorcycle brand to come on board with us to track their lead follow-up.
At TrackBack, we’re thrilled to see their level of commitment to every lead that comes into their business has really paid off with this well-deserved award."
So, if you’re curious to understand what all the buzz is about, check out Triumph’s latest models. You could find your next ride and join the many happy customers who have discovered why Triumph is the best of the best.
And if you want to be winning big like Triumph in your next industry awards, get in touch to learn how we can help analyse, measure, and improve your lead follow-up.