Volkswagen Financial Services UK LTD has launched TrackBack as an integral part of their RENEW programme. The TrackBack call tracking service has been fully integrated with the Chrysalis Key2Key system for Audi, SEAT and ŠKODA UK with the aim of rolling out across all the brands in the Group in 2020.

Jessica Hartwell from Volkswagen Financial Services commented, “We want to give our Retailers the best possible chance to deliver a superb customer experience, and, of course, hit their retention targets. By providing support in contact tracking and contact quality analysis, along with our existing Chrysalis Key2Key system, we can furnish them with the tools that they need to implement and manage the best possible customer contact strategy”

TrackBack’s Managing Director, Gareth Thomas said “Working with VWFS is extremely exciting for TrackBack, we believe that our tracking and quality analysis will be instrumental in supporting the VWG retailer network. We have worked closely with VWFS to develop a solution that fits with the finance customer management model, which is very different from sales lead follow-up activity. The ultimate goal is to ensure that the customer journey is managed properly, ensuring the best possible customer experience and helping to create loyal customers.”