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We don’t like making calls. We don’t like receiving calls. But they sell cars.

Industry Insight

Fewer and fewer voice calls are being made today. Most of us are more comfortable with messaging, emails and texts. And that’s because we are in control of the conversation. We can’t be interrupted. We can carefully compose responses. And we can ignore questions. We also decide when to respond, if we can be bothered. […]

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TrackBack invited to sit on the Oracle CX Automotive Council

TrackBack integrates and works alongside many CRM and LMS providers around the world, as a result our Sales Director, Ian Perkins, was invited to sit on the Oracle CX Automotive Council at their international convention in Chicago USA. This high profile event, attended by executives from nearly all of the major automotive manufacturers, from around […]

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Mazda increases focus on customer experience with launch of TrackBack lead reporting service

As customers increasingly research cars online and submit digital enquiries, Mazda UK has partnered with TrackBack to ensure all online enquiries receive a prompt and professional response from their chosen retailer. The TrackBack system is fully integrated with Mazda’s Lead Management System and will speed up the time it takes to respond to customer requests […]

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Volvo launches TrackBack reporting service

Volvo TrackBack launch

New reporting suite will improve speed and efficiency of digital customer communication With the continuing move from traditional to digital methods of contact between customers and retailers, Volvo Car UK has partnered with TrackBack to ensure anyone making an online enquiry receives a timely and high-quality response from their chosen retailer. The TrackBack system is […]

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