Blog
MG Motor Belux launches TrackBack
We are pleased to announce that MG Motor Belux have chosen TrackBack as their partner to track and report on lead follow-up activity of their Brandstores. Integrating with the current lead management system TrackBack to measure if and when leads are followed-up and with this important information MG can now work with their Brandstores to […]
Continue Reading »Skoda Italia invests in lead follow up to improve customer experience
Skoda Italia are the latest brand to roll out TrackBack’s lead follow-up measurement services across their entire dealer network. Fully integrated into their Salesforce lead distribution and management system, TrackBack will measure and report on lead follow-up activity without changing any of their existing processes. Measuring telephone and email follow-up by their dealers, of centrally […]
Continue Reading »Do leads return voicemails?
One of the questions we often get asked at TrackBack when talking to clients about tracking lead dealer follow-up by phone is, “If the customer misses the dealer’s call but then phones back, can that be tracked and recorded as contact being made?”. The answer now is that it can. TrackBack has introduced its unique Close the Loop product in order to do just that. And what we are discovering is that around 1 in 5 leads who miss a call from […]
Continue Reading »TrackBack adds 8th Brand in Belgium
SsangYong is the 8th brand to choose TrackBack in the Belux region where our services are already used by Audi, SEAT, Skoda, Volkswagen, Volkswagen Commercial Vehicles, Hyundai and Suzuki. Gareth Thomas, Managing Director of TrackBack says “We are delighted that SsangYong have chosen to use TrackBack in Belgium to make sure that every sales lead is […]
Continue Reading »Tracking when leads call you back
For over fifteen years TrackBack have been measuring if, when and how sales teams respond to OEM leads generated by the 18 automotive manufacturers we work with throughout Europe. In the early days, dealers representing certain brands might average over a week before attempting to call a prospect. If they bothered at all. Today, thanks […]
Continue Reading »Research shows calls about EVs are 3 times longer
In life there are some subjects that just need a conversation. The automotive world is changing faster than at any time in its history, and one of those changes is about when and how to convert from a fossil-fuel car to a climate friendly EV. Many people are nervous and uncertain about the whole idea so they […]
Continue Reading »TrackBack extend technology lead with AI and natural language processing
TrackBack extend technology lead with AI and natural language processing At TrackBack we are proud to be regarded as the European leaders in tracking and reporting to OEMs about the lead follow-up activity of their dealers. We are also excited to announce our R&D results in natural language processing and AI. Whilst lockdown has typically meant […]
Continue Reading »TrackBack Integrates with Chrysalis Loyalty
TrackBack and Chrysalis Loyalty are delighted to announce that the TrackBack lead contact tracking solution is now fully integrated with the Chrysalis Loyalty Key2Key retention software. Key2Key is an industry leading retention solution that ensures that high-converting leads are identified and presented to Dealers at the right time to maximise the opportunity to create loyalty. […]
Continue Reading »TrackBack Dealer Alerts – for faster lead follow-up
Our goal at TrackBack is to improve lead follow-up. One aspect of our service that has been designed to dramatically increase the speed of lead follow-up at the dealership is our dealer alert functionality. The alert functionality sends an SMS and/or an email to the sales team when a new lead is available. We also […]
Continue Reading »Volkswagen Financial Services UK Launches TrackBack
Volkswagen Financial Services UK LTD has launched TrackBack as an integral part of their RENEW programme. The TrackBack call tracking service has been fully integrated with the Chrysalis Key2Key system for Audi, SEAT and ŠKODA UK with the aim of rolling out across all the brands in the Group in 2020. Jessica Hartwell from Volkswagen […]
Continue Reading »