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Kia Spain to maximise lead conversion with TrackBack

Kia Spain has always understood the value of fast and effective OEM sales lead conversion. As several of its larger dealerships already employ dedicated lead follow-up staff to great effect, Kia Spain recognised the need for an additional solution to help maximise conversion of leads into showroom visits – and sales – across their entire […]

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Exceptional customer experience at the heart of Audi Italy’s TrackBack rollout.

For VWG and Audi Italia, exceptional customer experiences with both the Brand and the dealer network are a top priority. Following investment in a new Customer Experience Management (CEM) system, Audi wanted to ensure that all customers visiting dealerships to purchase a new car, used car or to have their vehicle serviced are completely happy […]

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Ford of Europe expands TrackBack rollout to drive lead follow-up and customer engagement.

Already active in nine European countries, Ford of Europe continues to expand the rollout of TrackBack lead follow up technology across a total of 19 European markets. Following an initial pilot phase, Ford of Europe chose to implement TrackBack to ensure that their customers throughout Europe receive the best possible car buying experience. Starting with […]

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MG Motor Belux launches TrackBack

MG Launch

We are pleased to announce that MG Motor Belux have chosen TrackBack as their partner to track and report on lead follow-up activity of their Brandstores. Integrating with the current lead management system TrackBack to measure if and when leads are followed-up and with this important information MG can now work with their Brandstores to […]

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Skoda Italia invests in lead follow up to improve customer experience

Skoda Italia

Skoda Italia are the latest brand to roll out TrackBack’s lead follow-up measurement services across their entire dealer network. Fully integrated into their Salesforce lead distribution and management system, TrackBack will measure and report on lead follow-up activity without changing any of their existing processes. Measuring telephone and email follow-up by their dealers, of centrally […]

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Do leads return voicemails?

Do leads return voicemails

One of the questions we often get asked at TrackBack when talking to clients about tracking lead dealer follow-up by phone is, “If the customer misses the dealer’s call but then phones back, can that be tracked and recorded as contact being made?”. The answer now is that it can. TrackBack has introduced its unique Close the Loop product in order to do just that. And what we are discovering is that around 1 in 5 leads who miss a call from […]

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TrackBack adds 8th Brand in Belgium

8th Brand in Belgium

SsangYong is the 8th brand to choose TrackBack in the Belux region where our services are already used by Audi, SEAT, Skoda, Volkswagen, Volkswagen Commercial Vehicles, Hyundai and Suzuki. Gareth Thomas, Managing Director of TrackBack says “We are delighted that SsangYong have chosen to use TrackBack in Belgium to make sure that every sales lead is […]

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TrackBack extend technology lead with AI and natural language processing

  TrackBack extend technology lead with AI and natural language processing At TrackBack we are proud to be regarded as the European leaders in tracking and reporting to OEMs about the lead follow-up activity of their dealers. We are also excited to announce our R&D results in natural language processing and AI. Whilst lockdown has typically meant […]

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