Our Sales and Marketing Director, Ian Perkins, recently made a presentation to a selection of leading Automotive Industry Marketing and CRM experts from around the world at a prestigious conference in London.
The conference focused on Digital Marketing Strategies For Automotive OEMs And Retailers and this included the actions needed to turn digital leads into physical appointments. At Calls2Account we believe that every lead deserves to be followed up, and this is the reason why we invented our unique TrackBack platform.
During the presentation, Ian focuses on the need for timely lead contact, successful contact methods and who is best placed to follow-up leads that are generated by car manufacturers.
To find out more about TrackBack, please visit our website.