In June we tracked our 3 millionth sales lead through our unique TrackBack product.
The TrackBack service is live in 30 countries around the world, and used by manufacturers such Fiat Group, General Motors, Mercedes-Benz and Renault to improve the volume, speed and quality of telephone lead follow-up by their Dealers.
But why has it been so successful?
The marketing budgets relating to the sale of motor vehicles are huge. Car manufacturers spend vast sums of money to generate sales leads which are passed onto dealers through a Lead Management System for them to contact.
However, being able to measure this vital part of the sales process has relied on dealer staff manually updating the Lead Management Systems, and this action can often be less that accurate.
Through TrackBack our clients have an objective measure of if, how quickly and how often leads were attempted and contacted, what the outcome was and a recording of the conversation. Providing real-time management information TrackBack offers the transparency that allows for constant review and improvement of the sales process.
Gareth Thomas, Managing Director comments “We are all really proud that we have reached this incredible landmark and that manufacturers around the world continue to choose TrackBack. The company continues to grow at an exciting pace, and we look forward to hitting the 4 million mark before long!”
To find out more about TrackBack, please visit our website.