TrackBack Integrates with Chrysalis Loyalty

TrackBack and Chrysalis Loyalty are delighted to announce that the TrackBack lead contact tracking solution is now fully integrated with the Chrysalis Loyalty Key2Key retention software. Key2Key is an industry leading retention solution that ensures that high-converting leads are identified and presented to Dealers at the right time to maximise the opportunity to create loyalty. […]

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TrackBack invests in security

Appointment of Oscar O’Connor as Chief Information Security Officer At TrackBack we take data security and risk management very seriously. We handle millions of leads for dozens of car brands in over 20 markets worldwide, and are responsible for updating their lead management and CRM systems with data about dealer call and email activity. All […]

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TrackBack adds tracking of lead follow-up by email

Combining with market-leading TrackBack.Calls for a complete lead tracking solution TrackBack announces the introduction of TrackBack.Email. This new service allows vehicle manufacturers to track the follow-up of leads sent to dealers that are contacted by email. The new service fully integrates with the market-leading TrackBack.Calls, which tracks follow-up by phone, to give vehicle manufacturers and […]

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Five million happier customers and counting…

TrackBack’s industry leading platform tracks leads passed from vehicle manufacturer to dealer Over five million leads processed to date, making TrackBack the global leader in lead tracking TrackBack is celebrating having tracked its five millionth lead through its unique lead-tracking platform. Established in 2005, TrackBack has expanded rapidly in recent years as more vehicle manufacturers […]

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Increased focus on lead management insight at TrackBack

TrackBack

• TrackBack’s industry leading platform tracks leads passed from vehicle manufacturer to dealer • Appointment of Neil Hunt expands industry insight and expertise Neil Hunt has taken up the new role of Marketing and Insight Director for TrackBack, a leading provider of lead management services and reporting. Neil Hunt will play a lead role in […]

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TrackBack is celebrating having tracked its four millionth lead through its unique TrackBack lead tracking platform.

TrackBack was established in 2005 and has been expanding rapidly in recent years as more and more vehicle manufacturers seek to track CRM leads passed to their franchised network, by using TrackBack’s unique lead management reporting platform. Indeed, the last one million leads have been processed within the last six months, with the three million […]

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