TrackBack reveals how to achieve high-performance lead follow-up

TrackBack’s Sales Director, Ian Perkins, will reveal the secrets of high-performance lead follow-up at the 2016 E.N.G. Automotive CRM and Marketing Excellence Conference in Amsterdam. His presentation uses the results from over 5-million sales leads processed by TrackBack, providing an unparalleled insight into the lead follow-up process across Europe.

Best practice lead follow-up
Ian’s presentation will highlight the importance of treating online leads with the same urgency and expertise as visitors to a dealer’s showroom. It will explain our unique 5 P’s approach to improving your lead performance.

Ian will show how vehicle manufacturers can dramatically improve dealer lead follow-up. The presentation will also provide information on how to increase the conversion of leads into dealer appointments. Our experience proves that contacting leads quickly increases the likelihood of speaking to the customer and securing an appointment.

TrackBack clients demonstrate fast response to leads
Earlier in 2016, Sophus3 recognised three TrackBack clients for providing industry-leading follow-up to online enquiries. Vauxhall Motors, who have worked with TrackBack since 2011, claimed the top spot in Sophus3’s Test Drive Request audit, with an average response time of only 10 minutes. Alfa Romeo and Fiat, who also use TrackBack, came second and third respectively in the survey.

For further information
These examples demonstrate how vehicle manufacturers can quickly improve their sales process, resulting in dealers contacting a greater number of leads and obtaining more sales appointments. For further information, please contact Ian Perkins on +44 (0) 203 484 2222 or enquiries@trackback.net.

About the 2016 E.N.G. Automotive CRM Conference
The 2016 E.N.G. Automotive CRM and Marketing Excellence Conference takes place at the Movenpick Hotel, Amsterdam from 8-9 November 2016.
http://www.engevents.com/autocrm-2016