Discover how well US dealers respond to test drive requests

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US Test Drive Research Across Europe and Asia, TrackBack has unrivalled intelligence showing how well dealers follow-up and convert test drive enquiries provided by their OEMs, with over 7-million leads processed for many of the world’s largest brands. We wanted to compare this performance to the USA, acknowledged as leaders in customer service across many […]

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Ford of Britain the latest OEM to adopt TrackBack lead tracking and reporting service

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TrackBack is pleased to announce that Ford of Britain is the latest automotive client to use TrackBack’s award-winning lead tracking and reporting service. Integrating with Ford’s existing Lead Management System, TrackBack will provide Ford with an objective and accurate measurement of lead follow-up by its Dealer network, and identify how quickly and professionally these are actioned. […]

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