On the 17th December 2015, at the prestigious Shangri-La Hotel in Paris, Opel France won the award for “Best Response within one hour”.
The Leads Awards are organised by the automotive newspapers Auto Info, and measured the response to 2600 new and used sales leads submitted to 29 car manufacturers in October and November 2015.
The objective of the Leads Awards is to measure the response rate and speed of lead follow-up by franchised dealers for each of the car brands.
Opel France won the “Best Response within one hour” award, ahead of local manufacturers Citroën and Renault. This achievement rewards the work accomplished by both the Marketing and Sales teams over the past months in terms of Lead Management. Congratulations!
Opel France started using TrackBack.Calls in July 2014 with the objective of measuring, in real time, the response rate and time of their dealers. By having accurate and timely information detailing how well their dealer network responds to the sales leads that they provide, the team at Opel France have been able to greatly improve the lead follow-up activity at dealer level, and both Opel and the dealers enjoy the benefit of increased showroom traffic.