· TrackBack sponsors key automotive conference for the second consecutive year
· TrackBack’s industry-leading platform integrates with existing lead management systems to track the follow-up of leads passed from vehicle manufacturer to dealer

We are pleased to announce that TrackBack is sponsoring the Automotive Finance Conference being held at the Radisson Blu Hotel in Rome on the 1st and 2nd June 2016.

The theme of this year’s conference is “Exploring trends, consumer demand and economic landscape to maximise profit in the auto finance market”. There will be presentations from a wide range of industry executives, and each of them will be focussed on the importance of creating and maintaining great customer relationships.

TrackBack provides an efficient and innovative way to measure an increasingly important part of the finance sales and renewal process. As more and more finance leads are generated, TrackBack integrates with existing lead management systems to detect if, and how quickly, leads produced by finance organisations are contacted by dealers.

TrackBack’s Sales Director, Ian Perkins, will be attending the conference and comments: “This is a great event, and we are looking forward to being part of this important sector of the automotive industry. TrackBack is already being used by a number of OEM’s to measure the follow-up of finance leads and all of them have seen an increase in customer contact and subsequently underwritten more business.” Ian continues: “I am looking forward to learning from the presentations over the two days, and of course introducing TrackBack to the executives and attendees at the event.”

To contact Ian Perkins at the event, click here.
To find out more about TrackBack products, click here.
To find out more about TrackBack’s current clients and global experience, click here.
To find out more about the E.N.G. Finance Conference, click here.