The eagle-eyed will have spotted that we have dropped the name Calls2Account in favour of TrackBack© and we now have a new website featuring this name. There are several reasons why we made this decision: All of our products operate on the TrackBack© Platform which substitutes direct contact details with trackable versions. We will shortly […]

We asked our Client Support Manager, Janine Chaplin, to write a few lines on the work she and her team do behind the scenes. Here’s her response: When you are in the technology sector, especially when you are implementing cutting edge technology that combines a variety of international partners, things do occasionally go wrong. There…..I […]

Calls2Account has dramatically expanded its international footprint over the past 18 months and we continue to attract new clients in new countries on a regular basis. Our Sales and Marketing Director, Ian Perkins, is on the road again, this time he is attending the “Automotive Customer Centricity Summit” in Marina Del Rey, California. To the […]

Calls2Account have just celebrated another great year at the annual conference. This year held in the historic city of Winchester, it was appropriate to reflect on where we started and how far we have come over the last 5 years. Opened by Managing Director, Gareth Thomas, the conference was full of exciting and well thought […]

There’s an astonishing range of tools available to today’s marketeer for measuring what customers do both on and offline. But despite all these amazing insights, most businesses don’t, or can’t, measure how well their sales people are performing other than by asking them what they’ve done. And sales people by nature are both imaginative and […]