This week our Sales and Marketing Director, Ian Perkins, has gone stateside.USA hotel

Ian has a busy schedule meeting prospective clients in both California and Detroit. Yesterday Ian attended the “Automotive Customer Centricity Summit” at the Ritz-Carlton, Marina Del Rey.

The summit was a great opportunity for Ian to learn more about the current trends in CRM and Lead Management in the USA, and introduce TrackBack to his peers at the conference.

TrackBack is the market leader in closing the gap between manufacturers and their dealers. TrackBack integrates with existing lead management systems to prove if follow-up calls were attempted, when contact was made, what was the result, and who made the calls. Already in use with a number of car manufacturers across Europe, the service is vital for ensuring all sales leads are maximised.

To find out more about the conference, visit the website.