We are pleased to announce that Macrae and Dick have chosen call recording product Calls2Account as the preferred supplier for their head office at Inverness.

Using locally coded numbers to measure the effectiveness of their marketing along with Calls2Account’s inbound and outbound telephone call recording, the head office in Inverness can now fully understand the media sources that drive sales, service and part enquiries.

The call recording element is being used to recognise staff members training needs within the dealership and their contact centre.

Ian Perkins, Sales Director, Calls2Account, said “We are excited to be working with such an influential dealer group in Scotland, and look forward to them reaping the rewards of using our system”

Want to know more about how our call recordingcall tracking and call analysis services could be improving sales and lead management for your business? Call us on 08444 701 701 today.