Manufacturer Lead Management – Part 1 – The Stand-off

This is the first in a series of blogs relating to lead management. I have been working in the Motor Industry for the last 20 years. Whilst we may think that we are in a fast moving and changing environment, many aspects of the industry have not changed at all. One of those is the […]

Continue Reading »

Why Trust Is Not Enough

Does traditional telephone mystery shopping give an accurate picture? Traditional telephone mystery shop exercises are still used by many businesses to gain an understanding of training needs of their staff and representatives. Bust does this method really offer an accurate picture of individuals skill sets? I believe that traditional telephone mystery shopping does have its […]

Continue Reading »