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Category Archives : TrackBack
We’ve been integrating TrackBack with OEM CRM and Lead Management Systems (LMS) for nearly ten years. We do this using a well tried and tested ‘behind the scenes’ technology called Web Services. Basically the client’s LMS/CRM system sends us lead contact details together with the code for the dealer that each lead has been assigned […]
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Working closely with Opel, we are pleased to announce that Turkey is the latest market to go live with TrackBack. Integrating with the Lead Management system, TrackBack uses the latest international telecommunications technology to give transparency of the lead follow-up process. Opel Turkey can now see if and when the leads that they pass through […]
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Opel Spain started using TrackBack in July 2014 to gain transparency and improve the follow-up activity and response times to the leads that they send through to their dealer network via the Opel Lead Management Solution. After 6 months of constant improvements, they decided to go a step further and introduce Dealer Insight to their […]
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We are pleased to announce that General Motors in South Africa are the latest market to go live with TrackBack across all of its dealers. Working closely with General Motors International Operations and following the tremendous success of TrackBack in the UK and throughout Europe, South Africa is the first market in a planned roll […]
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Following the success of TrackBack in a number of European markets, we are pleased to announce that TrackBack is live in Greece. Following the recent integration with the Lead Management System used by Fiat Greece, TrackBack shall support and improve the lead follow up rate as proven amongst other car manufacturers across Europe. Dave Westcott, […]
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TrackBack is currently being used by a number of car manufacturers including Fiat, Alfa Romeo Chrysler, Jeep, Vauxhall, Chevrolet, Opel, Mercedes-Benz and Smart. Working closely with these manufacturers we have witnessed an incredible take up of TrackBack throughout Europe and soon around the rest of the globe. Fiat Denmark are the latest market to benefit […]
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Since the launch of TrackBack in 2009, our unique product has gone on to be used by manufacturers such as Mercedes-Benz, Smart, Fiat, Alfa Romeo, Chrysler, Jeep, Chevrolet, Vauxhall, Opel, Triumph Motorcycles, Nissan and Jaguar. It is live in many countries around the world and our clients continue to deploy our unique product into new […]
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From Sales & Marketing Director – Ian Perkins. Over the last couple of years I have been lucky enough to attend and present at many meetings and conferences around the globe where the focus has been on Customer Centricity and Customer Relationship Management. At just about all of these events I am asked the same […]
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TrackBack has been highly successful in helping manufacturers like Fiat Group, General Motors and Mercedes-Benz improve the speed and quality of telephone lead follow-up by their Dealers across Europe. This week we reached the milestone of 2 million leads passing through our unique TrackBack product. For each of these leads, our manufacturers have an objective […]
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In response to demand from our clients, we have invented TrackBack.Email. Currently in beta test, TrackBack.Email will operate on the TrackBack platform alongside TrackBack.Calls to provide brands with visibility of lead follow-up by email together with any customer replies. It will also enable capture of outcomes for the automatic update of client lead management systems. […]
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