TrackBack is pleased to announce the appointment of Charlotte Model-Webbe on a 13-month apprenticeship

The apprenticeship programme at TrackBack will provide Charlotte with the opportunity to develop a range of skills in a vibrant and growing technology business, and gain a professional qualification at the end of the programme. Head of Technology, James Davenport said: “We are excited to have Charlotte join our team at TrackBack. Charlotte will play […]

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Have we forgotten the importance of fast lead follow-up in the new car sales process?

A recent AM Online article painted a bleak picture of dealership sales processes. A survey by automotive training and software company BTC described how car dealers’ sales processes are letting a frightening number of leads slip through their fingers. Their research shows that 35% of customers flagged as lost sales are in fact still searching […]

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TrackBack is celebrating having tracked its four millionth lead through its unique TrackBack lead tracking platform.

TrackBack was established in 2005 and has been expanding rapidly in recent years as more and more vehicle manufacturers seek to track CRM leads passed to their franchised network, by using TrackBack’s unique lead management reporting platform. Indeed, the last one million leads have been processed within the last six months, with the three million […]

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Congratulations to Opel France for your award!

On the 17th December 2015, at the prestigious Shangri-La Hotel in Paris, Opel France won the award for “Best Response within one hour”. The Leads Awards are organised by the automotive newspapers Auto Info, and measured the response to 2600 new and used sales leads submitted to 29 car manufacturers in October and November 2015. […]

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TrackBack.Calls is live in Luxembourg

We are pleased to announce that FCA Luxembourg is the latest market to benefit from TrackBack.Calls. Integrating with our client’s existing Lead Management System, TrackBack.Calls uses the latest international telecommunications technology to give transparency of the lead follow-up process. FCA Luxembourg can now see, in real time, if and when the leads that they pass […]

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The Pantheon, Colosseum, Gladiators and TrackBack

We are pleased to announce that TrackBack are sponsoring the 15th Annual Automotive CRM & Marketing Excellence conference in being held at the Radisson Blu in Rome. Organised by the European Networking Group, the event takes place over two days on the 10th and 11th November. Our Sales Director, Ian Perkins is attending the conference […]

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TrackBack goes live in Indonesia

We are pleased to announce that General Motors Indonesia is the latest market to go live with TrackBack. Working alongside General Motors International Operations, the integration of TrackBack with the current lead management system gives this important market transparency of the sales lead follow-up process. The management team in Indonesia can now see if and […]

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