Peugeot launches TrackBack to its UK dealers

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TrackBack is excited to be live with another 255 dealerships in the UK, following the decision by PSA Peugeot Citroen to launch the lead-tracking service to its Peugeot dealer network. The launch of TrackBack to Peugeot’s UK dealer network follows a successful launch to the company’s Citroen dealers in July 2016. The number of vehicle […]

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General Motors brings new lead-tracking technology to UAE

· General Motors introduces TrackBack’s lead tracking and reporting system to United Arab Emirates · TrackBack’s industry-leading platform tracks the follow-up of leads passed from vehicle manufacturer to dealer · Successful global partnership with General Motors extends to thirteen markets globally General Motors launches TrackBack’s lead tracking and reporting system to its 14 dealers in […]

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Opel Ireland improves lead tracking and reporting with TrackBack

Opel Ireland introduces TrackBack’s lead tracking and reporting system TrackBack’s industry-leading platform tracks the follow-up of leads passed from vehicle manufacturer to dealer Successful global partnership with General Motors extends to twelve markets Opel Ireland launches TrackBack’s lead tracking and reporting system to its 35 dealers today. The programme integrates with Opel’s Siebel lead management […]

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Vehicle brands using TrackBack’s lead-tracking and reporting platform outperform the UK market with 10.3% sales growth.

SMMT reports UK car market growth of 5.3% in March. TrackBack’s clients report an even more impressive 10.3% growth in vehicle registrations during this period. The UK’s new car market grew by 5.3% in March, making it the biggest ever month since the bi-annual plate change began in 1999, according to figures published by the […]

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TrackBack sponsors Automotive Retail and Distribution Conference in Berlin

Automotive CRM

TrackBack sponsors key automotive conference for the second consecutive year TrackBack delivers effective and innovative lead-tracking solution used by over 20 vehicle brands globally TrackBack is pleased to announce that it is sponsoring the Automotive Retail and Distribution Conference being held at the Steigenberger Hotel Am Kanzleramt in Berlin on the 5th and 6th April […]

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TrackBack wins industry recognition

TrackBack provides a real-time lead tracking and reporting platform to 20 major car brands, powered the top three performers in the Test Drive Award, announced at the Sophus3 Value Creation through the Digital Journey Conference in London earlier this month. In order to measure lead responses, Sophus3 submitted 10 test drive requests from multiple locations […]

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General Motors expands TrackBack lead tracking and reporting services into the Middle East

TrackBack’s industry leading platform tracks the follow-up of leads passed from vehicle manufacturer to dealer Successful global partnership with General Motors extends to Qatar TrackBack is growing its global relationship with General Motors by launching TrackBack services in Qatar. The expansion into Qatar extends the relationship between General Motors and TrackBack beyond the major markets […]

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TrackBack is pleased to announce the appointment of Charlotte Model-Webbe on a 13-month apprenticeship

The apprenticeship programme at TrackBack will provide Charlotte with the opportunity to develop a range of skills in a vibrant and growing technology business, and gain a professional qualification at the end of the programme. Head of Technology, James Davenport said: “We are excited to have Charlotte join our team at TrackBack. Charlotte will play […]

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Have we forgotten the importance of fast lead follow-up in the new car sales process?

A recent AM Online article painted a bleak picture of dealership sales processes. A survey by automotive training and software company BTC described how car dealers’ sales processes are letting a frightening number of leads slip through their fingers. Their research shows that 35% of customers flagged as lost sales are in fact still searching […]

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TrackBack is celebrating having tracked its four millionth lead through its unique TrackBack lead tracking platform.

TrackBack was established in 2005 and has been expanding rapidly in recent years as more and more vehicle manufacturers seek to track CRM leads passed to their franchised network, by using TrackBack’s unique lead management reporting platform. Indeed, the last one million leads have been processed within the last six months, with the three million […]

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