Queen’s Awards for Innovation
and for International Trade
Tagged : trackback
Due to the nature of our business, we are often invited to present about the importance of following up online leads quickly and professionally, and it seems that the issue of poor lead follow-up continues to plague the automotive industry. A recent Sophus3 study highlighted that on average it takes UK dealers 7 hours and […]
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TrackBack’s industry leading platform tracks leads passed from vehicle manufacturer to dealer Over five million leads processed to date, making TrackBack the global leader in lead tracking TrackBack is celebrating having tracked its five millionth lead through its unique lead-tracking platform. Established in 2005, TrackBack has expanded rapidly in recent years as more vehicle manufacturers […]
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· General Motors introduces TrackBack’s lead tracking and reporting system to United Arab Emirates · TrackBack’s industry-leading platform tracks the follow-up of leads passed from vehicle manufacturer to dealer · Successful global partnership with General Motors extends to thirteen markets globally General Motors launches TrackBack’s lead tracking and reporting system to its 14 dealers in […]
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Opel Ireland introduces TrackBack’s lead tracking and reporting system TrackBack’s industry-leading platform tracks the follow-up of leads passed from vehicle manufacturer to dealer Successful global partnership with General Motors extends to twelve markets Opel Ireland launches TrackBack’s lead tracking and reporting system to its 35 dealers today. The programme integrates with Opel’s Siebel lead management […]
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Happy New Year! Inevitably, when the New Year rings in we think about what we have achieved in the last 12 months and where we may be in 12 months time. On a personal level there will be resolutions that in my case rarely last past the first invitation to the pub or inclement weather […]
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On the 17th December 2015, at the prestigious Shangri-La Hotel in Paris, Opel France won the award for “Best Response within one hour”. The Leads Awards are organised by the automotive newspapers Auto Info, and measured the response to 2600 new and used sales leads submitted to 29 car manufacturers in October and November 2015. […]
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We are pleased to announce that TrackBack are sponsoring the 15th Annual Automotive CRM & Marketing Excellence conference in being held at the Radisson Blu in Rome. Organised by the European Networking Group, the event takes place over two days on the 10th and 11th November. Our Sales Director, Ian Perkins is attending the conference […]
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When we launched TrackBack 6 years ago, I don’t mind admitting I was concerned. I knew manufacturers would love the idea, but how would Dealers react? How would they feel about their lead follow-up process being tracked and reported on? What I have come to realise is that actually the real benefit of our service […]
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Big data is all the rage. Its ‘trending’ in every aspect of sales and marketing. Understanding the customer – who he or she is, where they live, what they own, what they buy, what they’ve looked at or ‘liked’ online etc. This data picture is becoming the ‘must have’ in an increasingly digitally dense world […]
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Opel Spain started using TrackBack in July 2014 to gain transparency and improve the follow-up activity and response times to the leads that they send through to their dealer network via the Opel Lead Management Solution. After 6 months of constant improvements, they decided to go a step further and introduce Dealer Insight to their […]
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