Queen’s Awards for Innovation
and for International Trade
Tagged : trackback
CRM systems help a business maintain and share an understanding of their customers’ relationships with that business. They might also help the business schedule a range of contact opportunities with their customers. Lead Management Systems (LMS) manage sales and support opportunities in a similar way, but are focussed on compelling customer contact staff, especially sales […]
Continue Reading » TrackBack is currently used across Europe by a number of car and light commercial vehicle manufacturers to measure exactly how many manufacturer generated sales leads are being contacted by telephone by their dealer networks. Within the automotive industry, there is a common understanding that following up sales leads creates showroom traffic and sales. However, the […]
Continue Reading »
TrackBack is now being used across many markets throughout Europe by Fiat, Alfa Romeo, Fiat Professional, Lancia, Chrysler, Jeep, Vauxhall, Opel, Mercedes Benz and Smart. In all cases it has had an immediate impact and continues to dramatically increasing the follow-up rates of manufacturer generated sales by the dealer networks. Nicolas Fournet, account Director at […]
Continue Reading »
This week our Sales and Marketing Director, Ian Perkins, has gone stateside. Ian has a busy schedule meeting prospective clients in both California and Detroit. Yesterday Ian attended the “Automotive Customer Centricity Summit” at the Ritz-Carlton, Marina Del Rey. The summit was a great opportunity for Ian to learn more about the current trends in […]
Continue Reading »
This week Ian Perkins, our Sales and Marketing Director, will be joining other distinguished guests at the 14th Annual Automotive Retail and Distribution Summit in Berlin. The summit will focus on the need to develop new initiatives to ensure both improved car sales and service loyalty. A key element is the retailers ability to engage […]
Continue Reading » Sales Director Ian Perkins has joined CRM and Marketing Managers from the Automotive Industry at a conference held by Sophus. The event at the Blue Finn building in London titled “Shaping the Customers Digital Journey” focusses on the digital journey of prospects and customers, from initial enquiry through to sale. We have been invited to […]
Continue Reading »
After being successfully rolled out in Italy, France, Belgium and The Netherlands, Fiat and Calls2Account have now extended their collaboration to Spain and Poland. Live since the end of October in both countries, TrackBack has instantly been adopted by the dealer network and is already showing concrete results on leads follow-up. With Portugal and Germany […]
Continue Reading »
Our Managing Director, Gareth Thomas and Sales Director, Ian Perkins have joined leading figures from across the globe at the Automotive CRM and Marketing Excellence conference in Barcelona. The conference will cover topics including: – The new reality of social media and its current place in CRM – Not all leads are good leads: Determine […]
Continue Reading » We are delighted to announce, that as part of our continued work with Fiat, France is the latest country to go live with TrackBack to measure and increase the lead follow-up rates of their dealer network. With annual new car sales of 1.1 million units France is one of the largest new car markets in […]
Continue Reading »
After a dramatic transfer deadline day swoop, Calls2Account are pleased to announce that Danikka Matusalem (pictured right) has agreed to transfer from her previous company to join our Customer Support team. Sadly the timing of this news was somewhat overshadowed by Gareth Bale’s world record transfer, however we did make her juggle a football on her […]
Continue Reading »